How long ago was your logo created?
This year.
1-2 years ago.
3-4 years ago.
More than 5 years ago.
Correct!
Wrong!
Complexity: Show your logo mark to 5 people, ask them if it’s too busy or if it’s hard to tell what it is.
All five said no to both questions.
1 person said yes to either question.
2 people said yes to either question.
3 or more said yes to either question.
Correct!
Wrong!
Scalability: Display your logo at less than 2 inches wide on a device. Hold it arms distance away from 5 people and ask them what the logo mark is.
All five could identify the mark immediately.
All five got it but there was some squinting & hesitancy.
Less than four knew what it was.
Less than three knew what it was.
Correct!
Wrong!
Readability: Display your logo at less than 2 inches wide on a device. Hold it arms distance away from 5 people and ask them to read the text in the logo to you.
All five could read the logo immediately.
All five got it but there was some squinting & hesitancy.
Less than four could read it correctly.
Less than three could read it correctly.
Correct!
Wrong!
Uniqueness: Does anybody have a logo similar to yours? Search through all your local birth professionals & do a google image search (ie: doula logo).
No.
A few.
A dozen or so.
A lot.
Correct!
Wrong!
Ask five past clients: "Please reply honestly, does my logo appeal to you and cast me in a professional light?"
All five gave an enthusiastic yes and raved about your logo.
All five hedged a bit but said they liked it.
3 or 4 said they liked it.
2, 1 or none said they liked it.
Correct!
Wrong!
Portability: Does your logo look good in a square space, a portrait orientation space and a landscape orientation space? Does your logo look good in grayscale?
Fully portable to all those formats
Some problems with the extra formats.
Several problems with the extra formats.
Pretty much only works in exactly the layout it was designed.
Correct!
Wrong!
Who created your logo?
A professional graphic designer.
Someone on Fiverr (or a similar service).
A friend or family member made it for me.
I made it myself.
Correct!
Wrong!
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